We help the world run better
At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you. We're builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next. The work is challenging – but it matters. You'll find a place where you can be yourself, prioritize your wellbeing, and truly belong. What's in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed.
About The Team
Global Business AI Marketing sits at the center of SAP’s enterprise AI transformation. The organization drives end to end integration of AI within the company in addition to portfolio positioning, brand alignment (including Joule), product marketing, flagship event strategy, launch excellence, and enablement as well as advocacy and thought leadership across a complex global ecosystem.
This role reports to and partners directly with the CMO of Business AI and operates as the integrator of the function across the company — ensuring strategic coherence, financial discipline, operational rigor, executive readiness, customer alignment, and sustained transformation momentum.
The role spans strategy, rhythm of the business, portfolio governance, executive engagement, business management, and organizational and operational rigor and performance.
What You’ll Do
Business AI Portfolio Management
- Translate enterprise AI strategy into integrated marketing portfolio priorities and execution roadmaps for AI Marketing team with leadership.
- Drive portfolio marketing governance across AI workstreams, ensuring coherence between master brand positioning and product-level messaging x-company.
- Contribute to alignment of flagship events, launch motions, and narrative sequencing to long-term portfolio direction.
- Partner closely with AI CMO leadership to align roadmap timing, disclosure governance, and market readiness.
- Serve as marketing’s integrator and contributor across AI programs.
Executive Integration & Market Leadership
- Act as strategic advisor and operational extension to the CMO of Business AI.
- Lead executive readiness for global customer briefings, analyst engagements, board updates, and high-profile keynote moments.
- Develop structured decision frameworks, briefing materials, and risk assessments to support executive velocity and performance.
- Ensure alignment between external messaging, portfolio ambition, and commercial realities.
- Convert executive engagements into actionable, cross-functional follow-through that positively impact the business.
Business Management & Investment Plan
- Own annual operating planning, quarterly business reviews, and portfolio-level investment prioritization.
- Lead OKR design and KPI governance linking marketing activities to measurable AI growth outcomes.
- Drive budget strategy, headcount planning (NTE vs. open HC), and multi-scenario investment modeling.
- Partner with Finance to ensure forecasting accuracy, spend governance, and risk mitigation.
- Align marketing capital allocation directly to enterprise AI transformation priorities and collaborate across all Marketing investments to ensure maximum efficiency and ROI of spend.
Rhythm of Business & Governance Architecture
- Design and oversee the AI Marketing Rhythm of Business, including leadership cadences, planning cycles, KPI dashboards, and executive reporting structures.
- Establish accountability frameworks, milestone governance, and escalation pathways across distributed teams.
- Oversee procurement processes, vendor governance, compliance documentation, and audit readiness.
- Drive execution discipline during periods of rapid transformation and organizational change.
- Facilitate offsites, agendas and team building exercises that ensure successful operational and execution smooth rhythm.
AI Transformation Leadership
- Represent and lead marketing integration within cross-functional enterprise AI transformation initiatives.
- Identify structural collaboration across Product, Engineering, CTO, Field, and Regional Marketing teams and serve as an enabler of success across functions.
- Facilitate executive alignment workshops and global strategic offsites.
- Drive operating model refinement to enable scale and sustained growth.
Organizational Design & Health
- Define operating charters and role clarity across Product Marketing, Portfolio Marketing, Advocacy, Enablement, Narrative, and Events teams.
- Identify capability gaps and drive strategic hiring and workforce planning decisions.
- Reinforce performance systems, including annual evaluation alignment and professional standards integration.
- Monitor organizational health, structural sustainability, and leadership alignment.
What You’ll Bring
- 10+ years of experience in enterprise technology across strategy, marketing, operations, or business management.
- Demonstrated experience and executive maturity partnering closely with C-level or SVP-level executives in global environments.
- Strong product marketing and portfolio strategy literacy.
- Deep financial acumen, including budget ownership and headcount investment strategy.
- Experience running enterprise-scale performance systems (OKRs, KPIs, RoB).
- Proven ability to drive cross-functional transformation and influencing without direct authority.
- Exceptional collaboration skills, executive presence, synthesis capability, and judgment.
- Experience navigating global governance, procurement, and compliance frameworks.
What Success Looks Like
- AI portfolio positioning is coherent, customer-centric, and strategically-aligned.
- Marketing investments are disciplined and directly tied to measurable enterprise outcomes.
- Executive engagements consistently elevate SAP’s AI credibility in the market.
- Cross-functional initiatives move with clarity, velocity, and accountability.
- Organizational health and operating systems support sustained growth at a global scale.
- Marketing operates as a strategic authority within SAP’s enterprise AI transformation.
Bring out your best
SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.
We win with inclusion
SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.
SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com.
For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.
Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.
Compensation Range Transparency: SAP believes the value of pay transparency contributes towards an honest and supportive culture and is a significant step toward demonstrating SAP’s commitment to pay equity. SAP provides the annualized compensation range inclusive of base salary and variable incentive target for the career level applicable to the posted role. The targeted annual combined range for this position is 193400-420200USD. The actual amount to be offered to the successful candidate will be within that range, dependent upon the key aspects of each case which may include education, skills, experience, scope of the role, location, etc. as determined through the selection process. Any SAP variable incentive includes a targeted dollar amount and any actual payout amount is dependent on company and personal performance. Please reference this link for a summary of SAP benefits and eligibility requirements: SAP North America Benefits.
AI Usage in the Recruitment Process
For information on the responsible use of AI in our recruitment process, please refer to our Guidelines for Ethical Usage of AI in the Recruiting Process.
Please note that any violation of these guidelines may result in disqualification from the hiring process.
Requisition ID: 449746 | Work Area: Marketing | Expected Travel: 0 - 10% | Career Status: Professional | Employment Type: Regular Full Time | Additional Locations: Bay Area and Germany
