We help the world run better At SAP, we keep it simple: you bring your best to us, and we'll bring out the commerce, and we need your unique talents to help shape what's next. Senior Product Marketing Manager
We are seeking a visionary, high-impact marketing expert to define and elevate the solution story for SAP Customer Experience (CX). messaging that drives engagement with customers, partners and key market As the voice behind SAP CX, you will shape the overarching narrative across the product portfolio — Marketing, Commerce, Sales and Service—breaking down silos to craft messaging frameworks that convey the value of SAP CX as a unified, autonomous system that connects and executes end-to-end customer experiences.
broader SAP Autonomous Enterprise Suite, ensuring seamless integration of agents act on unified business data to orchestrate and execute customer journeys You will develop high-impact content, presentations, and executive storytelling that position SAP CX as a leader in the market and demonstrate the value of its end-to-end, connected, and outcome-driven solutions alongside SAP ERP and business operations.
This role ensures SAP CX’s value proposition is consistently and creatively integrated across all channels and touchpoints—web, events, thought leadership, campaigns, sales enablement, and solution plays—helping customers and prospects system across the SAP ecosystem.
Own the master storyline. products with messaging frameworks and narrative documents, grounded in SAP’s Develop persona-based and vertical messaging frameworks that guide content how AI-driven orchestration improves business outcomes across marketing, Lead message validation and refinement through advanced market research and AI-driven testing tools.
Track and report SAP CX brand accolades and momentum metrics, delivering Create and maintain the “source of truth” messaging and content “toolkit” so GTM, Campaigns, Field Marketing and Executive Communications can tailor content without breaking the story—ensuring consistency around the Autonomous Content Creation
Partner with Technical Product Marketing to produce high-impact videos, sizzle reels, and demos that convey SAP CX solution narrative, including AI Drive consistency in how we tell the SAP CX story — ensuring every deck, asset, and campaign ladder back to our core narrative of unified, Guide and edit content created by other PMMs or agencies to ensure narrative cohesion, visual clarity and alignment with our brand tone.
Oversee quarterly updates to SAP CX web pages and related GTM content Drive end-to-end content and creative strategy for flagship event keynotes, highlighting product innovations and strategic narratives in partnership with Sub-domain Product Marketing leads, with emphasis on AI-driven execution Ensure SAP CX solution messaging and value proposition are prominently featured in opening keynotes at flagship SAP conferences, clearly positioning CX as a core pillar and business domain of the SAP Autonomous Enterprise Lead content refreshes for regional events and industry shows, packaging materials into scalable “Event in a Box” formats that consistently convey 8+ years of experience in product marketing or related roles focused on messaging and content development, preferably in enterprise software or content.
Experience with AI-based message testing and brand research tools.
Excellent collaboration and stakeholder management skills.
Excellent writing, storytelling and presentation capabilities.
Familiarity with SAP’s ecosystem and CX portfolio.
- Background in executive communications or keynote content development.
You’ll join a collaborative, high-impact team shaping the future of SAP Customer product marketers and experts across Marketing, Commerce, Sales, and Service to partnerships, the team drives consistency across all channels and customer come together to define the voice of SAP CX.
SAP innovations help more than four hundred thousand customers worldwide work known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and personal development. platforms, we help ensure every challenge gets the solution it deserves. At SAP, We win with inclusion SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone - regardless of background - feels included and At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone r
